Entrepreneur Launches Campaign to Encourage Shoppers to Buy Local

As Shops Reopen National Loyalty Scheme Launches ‘Shop Small To Help Out’ Campaign To Encourage Shoppers To Support Their Local Communities

Matthew Larcome
published on
December 29, 2023
Average Read Time
1-2 Minutes
Maddy Alexander-Grout, Founder of My VIP Card

As lockdown measures continue to ease and non-essential shops reopen, a national loyalty scheme founded by an award-winning Hampshire entrepreneur has launched a campaign to get shoppers to buy local.

My VIP Card, which launched in 2017, has announced ‘Shop Small to Help Out’ and vows to promote thousands of local shops and services to its huge network of UK shoppers.

As part of the campaign any small businesses can now signup for free and will benefit from being promoted to a huge national audience of shoppers keen to support local and small business whilst taking advantage of thousands of amazing discounts.

Maddy Alexander-Grout, Founder of My VIP Card, added, “I created My VIP Card to help local high street and communities across the UK and these small businesses have never needed your support more.

"We are urging everyone to download our app and get out and support these amazing local businesses," continued Maddy.

"By bringing them all together on our platform we are allowing them to compete with larger chains,attract a bigger audience and hopefully encourage many shoppers to shop small and benefit from some amazing discounts.”

Many Local shops and services have been hugely impacted by lockdown measures over the last 12 months and will also have had to outlay significant costs to get their shops ready to reopen ensuring they are compliant to social distancing rules and restocked after months of closure.

The national loyalty card gives local shoppers access to thousands of discounts with these local businesses and helps them save on average £500 a year while supporting their local high street.

Published on

December 29, 2023


Matthew Larcome

| Last updated on:

December 29, 2023